Conscious Marketing Makovers

With Ken LaDeroute: Conscious Business Coach

Dear Conscious Entrepreneur,

For months, I drove myself crazy. I just couldn’t figure out my niche. I didn’t know who my ideal client was, where they hung out or how to create a compelling offer or promise.

I got into the coaching business because I wanted to help others succeed.

Because meditation helped me focus and get clear, I thought I should be a spiritual coach. I created marketing materials but it didn’t produce the results I wanted.


Then I thought I should be a lifestyle coach. So I re-branded myself as a Lifestyle Design Coach. I created new marketing messaging, but still no results. Nothing was working. I was getting angry and frustrated.

Every time I changed my niche, I had to completely re-position myself.

With each change I created new graphics, headers, business cards, keyword research, landing pages, optins and messaging. I also had to change all of my social media profiles, blog topics, newsletters and tag lines.

I created marketing that either didn’t work or that didn’t speak to my clients in a language they understood.

This took time and a lot of energy. And with every change, I got more frustrated!

I was spinning my wheels. To make matters worse, I began second-guessing and doubting myself.

After a lot of self-reflection, trial and error and learning, I finally figured out what marketing is all about: 


Consciousness means: to be aware of what’s going on within yourself.

Conscious Marketing is…

  • Knowing and exposing your true nature with vulnerability, rawness and authenticity, blemishes, warts and all
  • Identifying the results or outcomes you bring to your clients
  • Consistently communicating your value to clients in a language they understand.

Once you’ve figured this out, there’s really nothing left to do except…

Do great work and add value everyday.

Everything else will take care of itself.


I believe everyone has a unique and distinctive path in the world. It’s your job to uncover it.

If you’ve gotten clear about who you are and what you do, this alone will make you distinctive and you’ll stand out.

If you can get your ego out of the way, the less resistance you’ll have in your marketing.

Consciously deciding to let it all hang out is what will make you stand out in the market place.

As Seth Godin puts it, you’ll “Purple Cow” your business. And your ideal client will FEEL your authenticity.

And when you communicate your value through an engaging story, your clients will beat a path to your door.

And they’ll tell others.


The other valuable lesson I learned is that you must identify your ideal client.

At first I thought I should target everyone. I thought that if I targeted everyone, I’d have a better chance for success. If I threw a bunch of mud on the wall some of it might stick.

Boy, was I wrong.

What I really had to do, was get narrow and specific.

Let me give you an example…

Let’s say you’re looking for a date. So you open an account on and begin filling in the online dating profile.

beach walkYou write…”I love music and moonlit walks on the beach.”

Wait a minute…

Who doesn’t like music and the beach?

You’re much better off talking about things that are uniquely YOU. Get brutally honest.

Drop your ego and let it all hang out… what you value, what you hate, what makes you tick, your warts and tattoos.

You want to write something that alienates 99% of the people that view your profile.

You must  write something that is so precise and so specific, that only the RIGHT person is attracted to you.

Some people will love you and others will hate you. And they’ll move on. But that’s exactly what you want.

You must narrow the field in order to find the RIGHT person.

Otherwise, you’re going to have to sift through hundreds of potential suitors.

It’s the same for your business. When identifying your ideal client you must get extremely narrow and specific. 


Once I applied these simple mind shifts in my business, something happened…

My marketing became easy.


All I had to do was tell my story. In an engaging way of course.

Suddenly, people started noticing me. They could better see the value that I brought to them.

And they started seeking me out.

Sure, I still had to market, but everything flowed better.

I got faster at it too because I was in my raw, spiritual badass truth.

My business exploded!

Suddenly my marketing screamed exactly who I was. It became naturally distinctive, sometimes edgy but always vulnerable and raw – without the BS.

Sure, I had to reveal my underbelly. I had to have the courage to reveal my failings. It meant I had to be ruthlessly honest with myself and the world.

When you communicate your vulnerability to the world, something new happens. People start seeing you, as they see themselves – as a human.

You no longer mask yourself behind the gloss of that PERFECT online profile, or that touched up photo, or all your accomplishments and accolades.

They begin to SEE you and LIKE you… and TRUST you.

This year I doubled my revenues and I continue to grow my business.

My marketing has evolved and my words now reach over 11,000 people in my community!

And it just keeps getting better and better.



If you feel stuck, frustrated and alone and you’re tired of trying to build a business by yourself….maybe it’s time for a little hand holding.

You’ve probably been thinking about doing this for a long time and now you’re ready.

You’re here because of a private invitation to get custom, personalized, one-on-one coaching at a huge discount.

If you’re a life coach, author, spiritual teacher or holistic practitioner trying to attract more clients, get heard above the noise, build your list so you can make a profit while making a difference in the world, you’re in the right place.

You’re in the right place if…

  • You’re SICK of unsteady cash flow and stressing over money
  • You’re online marketing results have been disappointing and you don’t know how to turn things around
  • You don’t know where to start when it comes to offering your services, programs or products
  • You’re overwhelmed and confused by online marketing
  • You’re nervous about seeming too pushy or sales-y
  • Technology and marketing frustrates and bamboozles you

Here Are The Results & Outcomes I want You to Celebrate After Completing Conscious Marketing Makeovers.


  • Discover your unique niche that will magnetically attract your ideal clients to you
  • Get clear and target the ideal clients you are meant to serve
  • Find out where your ideal clients hang out
  • Attract more of the clients you love working with
  • Identify what makes you distinctive and authentic
  • Craft your branding message that is uniquely and authentically YOU
  • Write marketing copy that connects with your target market


  • Develop content that pulls clients to you
  • Help you target an irresistible optin give away
  • Create irresistible social media profiles
  • Create compelling titles and messaging
  • Help you come up with the right keywords for your business
  • Help you with Word Press
  • Help to identify problems with your web site


  • You’ll feel a surge of excitement because all the pieces are falling into place
  • You’ll feel confident about offering a program or product because it is in powerful alignment with who you really are, what matters to you most, and who you’re meant to serve.
  • You’ll have the words to powerfully express your value so people say YES
  • Your sales page is done – and it’s compelling, magnetic and authentically YOU
  • You’ll know exactly what to say in your videos and your networking events
  • All your social media outposts will be consistent across all platforms – reinforcing your brand and message online

For only $397 per month for a 5 month minimum here’s what you will get:


  • 3 One-on-One Coaching Sessions per month phone or in-person (60 minutes each)
  • 3 Individually Prepared Assignments
  • Phone check-In as needed
  • E-mail support as needed


This is a HUGE value.

But the deal ends on August 25, 2013 at midnight. After that, it goes back up to my usual rate of $497 per month.

I offer strategic, systematic and practical solutions to help you overcome your specific challenges.

I’ll hold you accountable and support you as we come up with actionable steps to move you forward.

If you’re considering coaching but you have a question before you decide, just drop me a line and I’ll get back to you soon.

Most of my clients are from outside the US. Through the magic of the internet we can work together wherever you are in the world. All we need to do is co-ordinate a time to talk on Skype for an hour.

Clarity Mind 30 Day Guarantee

I’m so confident about my coaching services, if after the first 30 days, if you don’t absolutely love the work that we’re doing, and if you don’t absolutely see this is exactly what you need to overcome your challenges, and receive the results you’re looking for, then not only do you not need to continue after the first month, but you can have a full refund of every penny that you paid.

To get on the schedule just click on the link below…



For your security, all orders are processed on a secured server.

Home  |  Free Gift  |  Services  |  Offerings  |  About  |  Privacy Policy  |  Blog  |  Contact

Copyright © 2008 - 2018 All Rights Reserved | Clarity Mind Institute, 20 Ravenscroft Drive, Asheville, NC 28801