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What is Coaching?

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“The greatest danger for most of us is not that we aim too high and we miss it, but that we aim too low and we make it.” ~Michelangelo

The International Coaching Federation defines coaching as a partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

It honors the client as the expert in his/her life and work and believes that every client is creative, resourceful, and whole.

Watch this short animated movie that shows you how the coaching process works.


Standing on this foundation, the coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery;
  • Elicit client-generated solutions and strategies; and
  • Hold the client responsible and accountable.

Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives. Coaches help people improve their performances and enhance the quality of their lives.

Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach’s job is to provide support to enhance the skills, resources, and creativity that the client already has.

How is coaching distinct from other service professions?

Professional coaching is a distinct service which focuses on an individual’s life as it relates to goal setting, outcome creation and personal change management. In an effort to understand what a coach is, it can be helpful to distinguish coaching from other professions that provide personal or organizational support.

Therapy: Coaching can be distinguished from therapy in a number of ways. First, coaching is a profession that supports personal and professional growth and development based on individual-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is forward moving and future focused.

Therapy, on the other hand, deals with healing pain, dysfunction and conflict within an individual or a relationship between two or more individuals. The focus is often on resolving difficulties arising from the past which hamper an individual’s emotional functioning in the present, improving overall psychological functioning, and dealing with present life and work circumstances in more emotionally healthy ways.

Therapy outcomes often include improved emotional/feeling states. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one’s work or personal life. The emphasis in a coaching relationship is on action, accountability and follow through.

Consulting: Consultants may be retained by individuals or organizations for the purpose of accessing specialized expertise. While consulting approaches vary widely, there is often an assumption that the consultant diagnoses problems and prescribes and sometimes implements solutions. In general, the assumption with coaching is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.

Mentoring: Mentoring, which can be thought of as guiding from one’s own experience or sharing of experience in a specific area of industry or career development, is sometimes confused with coaching. Although some coaches provide mentoring as part of their coaching, such as in mentor coaching new coaches, coaches are not typically mentors to those they coach.

Training: Training programs are based on the acquisition of certain learning objectives as set out by the trainer or instructor. Though objectives are clarified in the coaching process, they are set by the individual or team being coached with guidance provided by the coach. Training also assumes a linear learning path which coincides with an established curriculum. Coaching is less linear without a set curriculum plan.

Clarity Mind Lifestyle Design

Clarity Mind Lifestyle Design is a practical, action-based process that looks at your unique dreams, values, strengths and goals. We co-create an action plan and look at where you are now, and where you want to be.

Together, we unlock your unlimited potential to have, be or do whatever you decide to create and attract into your life.

Clarity Mind Lifestyle Design involves dialogue with the aim of helping you obtain a purpose-driven life. It identifies patterns of thinking, feeling and behaving, and helps you free up the energy required to attract all that your heart desires.

Through collaboration, we co-create a straightforward and compelling path for achieving your vision and chart a course to heighten your awareness of your best intentions.

A Clarity Mind Coach is an advocate, a sounding board, an accountability partner, and a truth teller. Coaching is a tough love process, free of judgment and opinion.It is without ego, and compassionately questions, encourages, enthuses and celebrates who you are.

It looks beyond the mind and emotions and easily sees old patterns and limiting beliefs. It reveals the insight of your purest intention. It seeks to remove fear, inaction, indecision, procrastination and needing to be right. Clarity Mind Coaching brings awareness into being.

  • The mind is our servant but often, we allow the mind to be the master. Coaching helps you envision and target your ideal life.
  • Going for your best life requires that you free yourself of unconscious mind stuff that may be sabotaging your success.
  • When you no longer seek yourself in the past and future, you are free to embrace and accept each moment just as it is.

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